Hello everyone, I have a question about allocating the very limited marketing budget I have for my company.
Before I go further into this, I want to say thanks
I posted 4 months ago to ask about a pricing strategy and I opted for what you suggested. The results have been great, we filled our capacity in 2 weeks and over 2 months we slowly crept the price up to the desired level and we wkept all our clients.
Back on subject; I'm at the point where I'm looking to build a real marketing plan. Here is some info that might be useful:
Monthly budget of $70-$100
Advertising methodes I'm considering: Rack Cards, email campaign, microsoft advertising, google advertising, facebook advertising, door hangers.
The industry has 5 demand spikes in the year, My business operates during 4 of those (we don't operate in summer for now).
Currently most of my traffic comes from Facebook and Kijiji
So how should I go about this?
Do I advertise continuously or periodically?
Which methodes should I prioritize?
What should my budget allocation resemble?
Thanks!